Social Media Management for Real Estate Professionals

Consistent social content that builds recognition and trust.

Your business runs on relationships, referrals, and reputation. Your social media should support the same work: showing up consistently, sounding like you, and keeping your brand top of mind.

Built for the agent who is tired of juggling it all.

Between showings and client calls, social media slips. Four Horsemen Media keeps your brand active with done-for-you content and management.

Consistent, strategic posting
Elevated content that feels like your brand
Clear communication and approvals
A system that removes the daily pressure

A partnership built on four principles.

The service is not just posting. It is a managed presence built around quality, planning, distinction, and rhythm.

Our Packages

Elevated

Every post should feel refined, considered, and worth your audience’s attention.

Intentional

Content is planned in advance, mapped to your goals, and written in a voice that sounds like you.

Distinct

Generic agent content gets ignored. Your presence should feel specific, memorable, and ownable.

Consistent

Growth compounds through repeat visibility, not random bursts of posting.

Four packages.One standard.

Choose the level of partnership that fits the stage of your business, from managed posting with your existing content to a fully managed flagship presence.

Management-only

Just Management

For agents with existing content who need a steady, on-brand posting cadence managed by a professional.

Starting at

$1,700
/month

Posts

Up to 16 / month

Stories

2–3 / week

Engagement

2x / week

Content

Client-provided

Reporting

Monthly

Zoom

1 / month

Best for

Agents who already have content but need professional structure, captions, scheduling, and consistency.

Curated and consistent

Starter Engine

Our full-service entry point. One monthly shoot keeps your feed fresh with content captured & produced for you.

Starting at

$2,200
/month

Posts

16 / month

Reels

4 / week

Shoot Days

1 / month

Stories

4–5 / week

Engagement

2x / week

Reporting

Monthly

Best for

Professionally produced content for brand elevation, without full engagement management.

Growth-driven

Growth Engine

Expanded cadence, active engagement, and weekday DM coverage for agents focused on visible growth.

Starting at

$3,200
/month

Posts

20 / month

Reels

4 / week

Shoot Days

1 / month

Stories

4–5 / week

DMs

Weekdays

Reporting

Monthly + insights

Best for

Established agents or teams ready to scale visibility, inbound leads, and audience connection.

Flagship

Authority Engine

The closest thing to an in-house team: daily engagement, two shoot days, and bi-weekly strategy.

Starting at

$5,000
/month

Posts

16 / month

Reels

4 / week

Shoot Days

1 / month

Stories

4–5 / week

Engagement

2x / week

Reporting

Monthly

Best for

Top producers, teams, and brokerages who treat social as a primary business channel.

How the packages compare.

Feature
Just Management
Starter Engine
Growth Engine
Authority Engine
Investment
$1,700/mo
$2,200/mo
$3,200/mo
$5,000/mo
Posts / month
Up to 16
16
20
20–24
Reels / month
Up to 4
4
4
4
Shoot days
Not included
1 / month
1 / month
2 / month
Stories / week
2–3
2–3
4–5
5–7
Engagement
2x / week
2x / week
3x / week
Daily
DM management
Not included
Not included
Weekdays
Daily
Reporting
Monthly
Monthly
Monthly + insights
Bi-weekly + monthly
Zoom calls
1 / month
1 / month
1 / month
2 / month
Content creation
Client-provided
Included
Included
Included

Onboarding in three steps.

We set the structure first, so the monthly rhythm stays clean once content begins.

Step 01

Account Access

Provide Instagram access and Facebook business page access so Laura can publish on your behalf.

Instagram login or admin access

Facebook business page access

Brand Alignment

We review the details that make your brand yours, so every post feels aligned from day one.

Tone and voice

Brand guidelines

Audience and property types

Step 02
Step 02

Workflow Setup

We build the systems that keep your content organized, scheduled, and easy to review.

Google Drive folder

Scheduling setup

Posting cadence confirmed

Step 03
Step 03

What a month with us looks like.

The process is designed to keep content fresh, approvals simple, and posting consistent across the month.

Our Packages
Week 1

Plan + Shoot

Zoom planning call, shot list creation, and filming up to four hours for full-service tiers.

Week 2

Edit + Delivery

Initial content is delivered for review within 5–7 business days of the shoot.

Week 3-4

Post + Deliver

Content is delivered on a rolling basis while posting continues across your platforms.

Always

Approve

Every post is sent for review before going live with a 48-hour feedback window.

What we will need from you.

The strongest results happen when access, approvals, and raw content are handled on time.

FULL-SERVICE CLIENTS

For Starter, Growth, and Authority clients where FHM captures and produces content.

Instagram login or admin access

Participation in the planning call

Approvals within 48 hours

Instagram and Facebook access

Management-Only Clients

For Just Management clients where the client provides the raw content.

Photos and videos submitted weekly or bi-weekly

Content delivered through shared Google Drive

Files delivered at least 7 days in advance

Clear file labels for easy publishing

Communication you can rely on.

No guessing, no loose timelines, and no unclear review process.

Monthly Zoom

A dedicated strategy call to review performance, plan content, and align on what is next.

Slack Comms

A real-time channel for quick questions, approvals, updates, and anything in between.

48-Hour Window

You will have 48 hours to provide feedback before timing may affect the schedule.

Clear Timelines

You will know when content is being planned, delivered, reviewed, and posted.

Three truths before we begin.

Social media is a long-term strategy. The goal is a consistent presence that earns attention, trust, and authority over time.

Rolling Delivery

You will not receive a full month of posts at once. Content is delivered strategically across the month to stay fresh.

Quality First

Consistency matters, but speed does not outrank the standard. Strong posts beat rushed posts.

Long Game

Visibility, authority, and inbound inquiries compound through months of consistent presence.

Become the agent on Instagram

In 48 hours, we film 45-second branding videos to build your recognition in your market, and turn followers into conversations and then clients.

Book a Shoot

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