Social Media Management for Real Estate Professionals

Consistent social content that builds recognition and trust.

Your business runs on relationships, referrals, and reputation. Your social media should support the same work: showing up consistently, sounding like you, and keeping your brand top of mind.

Built for the agent who is tired of juggling it all.

Between showings and client calls, social media slips. Four Horsemen Media keeps your brand active with done-for-you content and management.

Consistent, strategic posting
Elevated content that feels like your brand
Clear communication and approvals
A system that removes the daily pressure

What a month with us looks like.

WEEK 1

Plan + Shoot

Zoom planning call, shot list creation, and filming (up to 4 hours for full-service tiers).

WEEK 2

Edit + First Delivery

Initial content is delivered for your review within 5–7 business days of the shoot.

WEEKS 3–4

Posting + Ongoing Delivery

Content is delivered on a rolling basis and posting continues consistently across your platforms.

ALWAYS

Content Approval

Every post is sent for review before going live. You'll have 48 hours to give feedback.

One proven system.

Choose the partnership that matches where your business is today—from content management to a fully managed personal brand.

Management-only

Just Management

For agents with existing content who need a steady, on-brand posting cadence managed by a professional.

Starting at

$1,700
/month

Posts

Up to 24/month (6x/week)

Platforms

Instagram + Facebook

Content Calendar

Monthly

Captions

On-brand, CTA-driven

Hashtag + Keyword Strategy

Included

Post Scheduling + Publishing

Included

Creative Support

Branded graphic design, Carousel Creation & Short-form video editing (Reels) using provided client content only.  (Includes: trimming, captions (CC), light transitions, text overlays - up to 8-10 reels a month)

DM Management:

Not included

Reporting

Monthly analytics report

Zoom Calls

1/month

Content Creation

Not included — client-provides all content (photo and video).

Best for

Agents who already have content but need professional structure, captions, scheduling, and consistency.

Curated and consistent

Starter Engine

Our full-service entry point. One shoot day a month keeps your feed fresh with content we capture and produce.

Starting at

$2,200
/month

Posts

Up to 24/month (6x/week)

Reels

8-10/month (filmed by Laura)

Shoot Days

1/month (4 Hour Maximum)

Platforms

Instagram + Facebook

Captions

2x / week

Reporting

Included

Graphics + Carousels

Included

Video Editing

Included

DM Management

Not included

Reporting

Monthly

Zoom Calls

1/month

Best for

Agents ready to elevate their brand with professionally produced content without the commitment of full engagement management.

Growth-driven

Growth Engine

Expanded cadence, active engagement, and weekday DM coverage for agents focused on visible growth.

Starting at

$4,000
/month

Posts

32/month (7x/week)

Reels

12-15/month (filmed by Laura)

Shoot Days

1/month (4 Hour Max)

Platforms

Instagram + Facebook

Captions

Included

Graphics + Carousels

Included

Video Editing

Included

DM Management

Weekday responses

Engagement

3x/week

Reporting

Monthly with insights

Zoom Calls

2/month

Best for

Established agents or teams ready to scale visibility, inbound leads, and audience connection.

How the packages compare.

Feature
Just Management
Starter Engine
Growth Engine
Investment
$1,700/mo
$2,200/mo
$4,000/mo
Posts / month
Up to 24
Up to 24
32
Reels / month
8-10
8-10
12-15
Shoot days
1/mo
1/mo
Platforms
Instagram + Facebook
Instagram + Facebook
Instagram + Facebook
DM Management
Weekdays
Reporting
Monthly
Monthly
Monthly with insights
Zoom Calls
1/month
1/month
2/month
Content Creation
Client-provided
Included
Included

Onboarding in three steps.

We set the structure first, so the monthly rhythm stays clean once content begins.

Step 01

Account Access

You'll provide Instagram login (or add us as admin) and grant Facebook business page access so Laura can publish on your behalf.

Instagram login or admin access

Facebook business page access

Brand Alignment

We review everything that makes your brand yours — so every post feels unmistakably on-brand from day one.

Tone and voice

Brand guidelines (font, color, etc.)

Target audience + property types

Content preferences

Step 02
Step 02

Workflow Setup

We build the systems that keep your content organized, on schedule, and easy for you to review.

Dedicated Google Drive folder

Scheduling system setup

Posting cadence confirmed

Step 03
Step 03

What a month with us looks like.

The process is designed to keep content fresh, approvals simple, and posting consistent across the month.

Our Packages
Week 1

Plan + Shoot

Zoom planning call, shot list creation, and filming up to four hours for full-service tiers.

Week 2

Edit + Delivery

Initial content is delivered for review within 5–7 business days of the shoot.

Week 3-4

Post + Deliver

Content is delivered on a rolling basis while posting continues across your platforms.

Always

Approve

Every post is sent for review before going live with a 48-hour feedback window.

Communication you can rely on.

No guessing, no loose timelines, and no unclear review process.

Monthly Zoom Call

A dedicated strategy call each month to review performance, plan content, and align on what's next.

Slack for Quick Comms

Real-time communication channel for questions, quick approvals, and anything in between.

48-Hour Approval Window

You'll have 48 hours to provide feedback on any content we send for review — delays may affect the schedule.

Clear Timelines

We'll always provide clear timelines. No guessing, no wondering when the next round of content is coming.

The return on aconsistent presence.

Social media is a long-term investment. Here's what you can expect as we build consistency and strategy over time.

A Cohesive Brand

An elevated, consistent presence across your platforms.

Local Visibility

Increased awareness within your market and farm area.

Inbound Inquiries

More DMs, calls, and leads from buyers and sellers.

Authority

Clear positioning as the trusted expert in your niche.

Become the agent on Instagram

In 48 hours, we film 45-second branding videos to build your recognition in your market, and turn followers into conversations and then clients.

Contact Us

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